When it comes to large format printing, signs are a game-changer. They can elevate brand image, attract foot traffic, increase sales, and even enhance reputation. However, creating impactful signage requires an understanding of human psychology and a strategic plan. The good news is, your sign can be an effective marketing tool if you follow these simple principles:
Clearly Define Your Objectives
Establish the desired outcomes of your signage project to ensure that the design and messaging are aligned. This will guide the design process, ensuring that the final product is on point. For example, if your goal is to drive foot traffic to a new restaurant, the sign should communicate that they serve delicious food in a cozy environment, and encourage people to come in for a meal.
Keep it Short
People have a short attention span, and your sign should capture their interest in 8 seconds or less. Keep your message brief and impactful, using concise language that conveys the most important information to the viewer.
Use Effective Colors
Vibrant, contrasting colors will draw the eye and make your sign stand out against its surroundings. This effect is especially powerful when paired with a strong focal point, such as your company logo.
Choose Fonts That Are Easy to Read
The typography on your sign is also a key aspect of its impact. Different font styles elicit different emotions, so you should consider which one will best match your branding and appeal to your audience. For example, sans serif fonts can convey a sense of modernity and clarity, while serif fonts communicate a feeling of tradition and respectability. Script fonts, on the other hand, can create a more personal and elegant touch, and are often used by high-end brands like Disney Land and Coca-Cola.
Ensure that your signage is consistent with your other marketing materials, such as website content and social media posts. This will ensure that your branding is cohesive and professional, establishing trust in the minds of your audience.
Use a Consistent Style
Every element of your sign should fit with the overall style and tone of your company. This includes the typefaces, colors, and images that are used. Use a consistent layout to create an organized and recognizable look that will help your business stand out from the competition.
Use Strategic Placement
Consider where your sign will be located and how the surrounding environment will affect its visibility. If your sign is positioned near a busy intersection, it may be difficult to read from a distance. For optimal visibility, choose a location that is well lit and free of obstructions.
While a quality sign can boost your brand’s promotion, it is crucial to have the right team on board. A Corpus Christi sign company can help you create a custom-designed sign that will help your business grow and thrive. Contact a Corpus Christi sign company today to get started on your next project.